CopelandR MKTG600 MidTerm Essay - 969 Words

marketing midterm exam marikian copeland American Public University March 28, 2015 MidTerm-Week 4 Question 1: Define what is meant by brand equity and discuss what a company can do to maintain brand equity. Brand equity is a business having the clout and power of its product(s) to leverage that equity or clout for its need to raise capital or increase customers. Developing brand equity is important because it allows companies to interact with their customers in order to induce loyalty which increases the growth of a company. Every company, established ones as well as start-ups have the ability to create brand equity. It is especially important for start-ups because in the first step of business, they would want to ensure that†¦show more content†¦Profits are strong, but the company has to be willing to diversify. Also during this stage is where competition decreases and usually only the strong survives. Take for example the number of phone carriers there were in the 90’s versus how many today. Decline Stage This stage might be the most unpopular with companies. Sales decline and companies usually don’t spend as much on marketing for products on the decline. Companies usually make decisions to halt production, cut marketing programs and reintroduce the products. Sometimes this works, for example, Lacoste which rebounded and reinvented itself and sometimes it doesn’t, as with Circuit City. Question 3: How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today? People are connected more by social media and marketing executives have taken notice. The innovation in technology online and through television has increased. Today, people use the internet for shopping using various tools such as laptop and iPhones. We are in the new age of marketing where people are connected via social media and business is trended online. Thus, the innovation in interactive television and online services has expanded the strategies and tactics. This is so because more and more people are using internet for shopping, taking the purchase decisions via range of tools such as laptops, tablets, mobile phones, etc. Throughout

History Spanish Colonization of the Americas and Spanish...

The Conquest and Colonization of the Caribbean and Yucatan by European, Resulted in significant cultural, biological environmental changes to both regions Maggie Jim Professor Ancient History [Date] 1. Briefly discuss (but in detail) the similarities/differences between the initial Spanish colonization of the Caribbean and the Yucatan. In your discussion include the initial reaction of the Taino and Maya to the presence of the Spanish and the rational for the Spanish conquest. The Spanish colonization of the Caribbean and Yucatan was the campaign of the Spanish conquistadores against Postclassical Maya stares and polities specifically on the central Yucatan Peninsula. The Spanish†¦show more content†¦However, the prospects of new land and acquisition of labor forces made Spanish intentions turned to the Maya region that remained restive against the Spanish rule. Their discontentment in Yucatan later erupted into open revolt in the middle of 19th century. 2. Discuss the cultural changes that each group endured during colonization. Be sure to include specific changes that were made, by all groups, voluntarily as well as those that were the result of force (non-environmental). In addition, discuss the specific outcome of these changes and the impact they had on each group (where applicable). Here, be sure to discuss how the Maya and the Taino were able to continue with some of their respective cultural practices. There are cultural changes that both Mayans and Tainos endured during Spanish colonization. Tainos experienced sufferings and exploitations from the hands of the Spanish conquistadores, their being gentle and unsuspecting people have been subjected to unspeakable atrocities from their oppressors. The refusal of Tainos to Spanish conquest grew physically violent over time. Their resistance with sticks and stones has no match with guns and armors of the Spanish conquerors. This led to massive Spanish slave trade was they forced to do gold mining, providing sexual companionship and raising Spanish food. The refusalShow MoreRelatedHistory: Spanish Colonization of the Americas and Spanish Conquest1021 Words   |  5 PagesThe Conquest and Colonization of the Caribbean and Yucatan by European, Resulted in significant cultural, biological environmental changes to both regions Maggie Jim Professor Ancient History [Date] 1. Briefly discuss (but in detail) the similarities/differences between the initial Spanish colonization of the Caribbean and the Yucatan. In your discussion include the initial reaction of the Taino and Maya to the presence of the Spanish and the rationalRead MoreChristopher Columbus : A Hero Or Hero?1445 Words   |  6 Pageshe a hero or was he a villain? As attitudes change throughout the years and new discoveries are being made, history is constantly being rewritten. In the recent years, there has been much controversy over the â€Å"achievements† of the great admiral Christopher Columbus. There have also been many books, articles, and historians that have described him as â€Å"one of the greatest mariners in history, a visionary genius, a national hero, a failed administrator, a naive entrepreneur, and a ruthless and greedyRead MoreThe Survival Of Indigenous Visual Cultures1379 Words   |  6 Pagesinterprets the conquest of the Americas differently and connects it to Colonial Mexico artistic production at various degrees. Each essay also advocates for its own term that can be used to represent the process of Spanish and Indigenous art forms coming together in a complex cultural context. Kubler advocates for the term, folk art to describe colonial art because it is art production that is devoid of its past meaning. His views on conquest explicitly claim that the Spanish conquest was successfulRead MoreThe Conflict Between The Old World And The New World1299 Words   |  6 Pagesone attribute that is present in almost all of history: the desire for power and control. This struggle for supremacy is at the heart of colonialism, where one nation-state takes political control over another and exploits that nation-state economically. The conflict over power in colonialism is especially true in the interactions between the Old World and the New World, when the Western European nations began to colonize the newly discovered Americas. However, the devel opment of colonialism has becomeRead MoreThe World s Largest Catholic Fraternal Service Organization1573 Words   |  7 PagesLorraine Adams There are many things that happened before our time that are just as important today as century ago. In order to understand what a big impact our history can have on us today we have to step back in time. It s important to know the stories of those before us. I find it fascinating because it tells me so much of what it was like during that time. We need to hear these stories, preserve them, and pass them down to those that come after us. After visiting The Knights of Columbus I learnRead MoreMalintzins Choices Essay704 Words   |  3 Pagesancient history and colonization of Latin America. She would rise from just a simple servant girl and slave, to become one of the key factors of the Spanish colonization of the indigenous natives in the New World. She helped translate for the Spanish conquistadors and even Hernando Cortà ©s himself. Malintzin’s interpreting skills would prove crucial in the dealings between Hernando Cortà ©s and the Aztec emperor Montezuma. Camilla Townsend uses the story of Malintzin to display the conquest of MexicoRead MoreThe Colonization Of New Mexico830 Words   |  4 PagesConquest is defined as the control of a place or people by use of force. Colonization occurs when more species populate an area. After the Mexican American war the Mexican border went up in San Ysidro California creating disagreement between territories. Conquest produced local, regional, and national patterns of change and development. The conquest of New Mexico and the Unites Sates Southwest now had distinguishable contradictions and tensions. In 1519 Spanish arrived in Mexico and further foughtRead MoreEffects Of Spanish Colonization909 Words   |  4 Pagesgoods,items, and especially illnesses. The impacts of the exploration and colonization on the native people brought about the population diminution, diseases that harmed the native people, and the enslavement of the native people. After the Spaniards landed on the new world they had proposed a compromise with the natives. If the natives acknowledged the Church as the superior and the King and Queen as rulers the Spanish would leave the natives unbothered. Although this seemed like a fair dealRead MoreHow Did Contact Between The European Arrivals And The Native Peoples Of The Americas Affect Both Groups?1545 Words   |  7 Pages How did contact between the European arrivals and the native peoples of the Americas affect both groups? Europeans brought to the Americas catastrophic diseases that killed millions and decimated native populations, who possessed no immunity to the illnesses. The Europeans also had deliberate policies of subjugation and extermination, by which they brutally tortured or murdered natives due to the Europeans history of brutality in war and their consideration of the natives as no more than savagesRead MoreA Very Great Change During The Francisco Pizarro s Journey1435 Words   |  6 PagesThe official history of America has been told us many things about history, in where were involved conquerors as Cristobal Colon, Hernan Cortes and Francisco Pizarro among others. The discovered of America is considered one of the most important events in the universal history. The great changes and consequences that the Conquest generated were diverse among the continent. The first journey around the world by Fernando de Magallanes and Sebastian El Cano opened a great view by the Spanish to start with

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Reading and Writing Difficulties Essay Example

Essays on Reading and Writing Difficulties Essay The paper "Reading and Writing Difficulties" is an excellent example of an essay on education. Learning is a continuous process involving the exposure of learners to new concepts using the available teaching aids. The quality of learning is often reflected in the learners’ ability to conceptualize and deliver knowledge gained from learning. Selective choice of teaching materials enhances the effectiveness of learning. A well-designed curriculum prescribes the best type of teaching materials which have an overriding effect on the performance of learners. The genre and text structure used in reference books, for instance, determines the ability of learners to comprehend the context of the literature therein (Lipson Wixson, 2013, 230). The use of complex text structure limits the comprehensive ability of 3rd-grade learners.   Reading and writing are learning skills that are inherent in humans. At least, even in the elementary state of children, they bear the skills of reading and writing. The expression of these two abilities; however, is determined by the nature of the transition between learning materials (Lipson Wixson, 2013, 233). The organization of texts should offer some level of prediction among learners to guarantee quality learning (Lipson Wixson, 2013, 235)An ideal curriculum should provide for the use of learning materials that enable learners to relate the new concepts with some pre-existing knowledge. In essence, the performance of learners is subjective to the system of learning to which they are exposed. It, however, is appreciable that while learners may be at the same academic level and subject to similar learning materials, a disparity exists in the ease with which the concepts are received. In the case of recognizable text complexity, the learners ought to be effectively guided (Lips on Wixson, 2013, 264). Different learners have diverse learning abilities; thus subjecting them to a similar curriculum is imperatively detrimental. Learners ought to be subjected to different curricula to encourage reading and writing. The curriculum prescribes the relevant teaching materials that are appropriate for learners at different stages of learning and with different learning abilities.

Cherokee Removal Free Essays

The Cherokee people were forced out of their land because of the settler’s greed for everything and anything the land had to offer. Many Cherokee even embraced the â€Å"civilization program,† abandoning their own beliefs so that they may be accepted by white settlers. Unfortunately for the Cherokee though, the settlers would never accept them as an equal citizen. We will write a custom essay sample on Cherokee Removal or any similar topic only for you Order Now A quote from historian Richard White says it very well, â€Å"The Cherokee are probably the most tragic instance of what could have succeeded in American Indian policy and didn’t. All these things that Americans would proudly see as the hallmarks of civilization are going to the West by Indian people. They do everything they were asked except one thing. What the Cherokees ultimately are, they may be Christian, they may be literate, they may have a government like ours, but ultimately they are Indian. And in the end, being Indian is what killed them. † The Treaty of Hopewell was set up in 1785 and was made with all the good intentions, but nobody to enforce the rules. It was set up to start setting up friendly relations with the Cherokee, but also to define the Cherokee borders. It gave the Cherokees the right to expel of any unwanted person that was on their land. Even with this treaty though people of both Georgia and North Carolina moved onto the Cherokees land, taking as they pleased. This caused there to be battles between settlers and Cherokee. There was a big racial issue when it came to battles though. Whenever the settlers would win a battle it was called an Indian war, but when the Indians would win, it was called a massacre. Henry Knox soon stepped into the picture and he came believing that it was inevitable that both â€Å"civilized† and â€Å"uncivilized† peoples should fight so much. In order to ratify this he implemented a â€Å"civilization program. † As a part of this program, in order to be considered â€Å"civilized† one had to dress, think, act, speak, work, and worship the same way. Knox felt the Cherokee just needed some time to learn these ways. Knox set up the Treat of Holston in 1791 where it stated, â€Å"That the Cherokee nation may be let to a greater degree of civilization, and to become herdsmen and cultivators, instead of remaining in a state of hunters, the United States will, from time to time, furnish a gratuitously the said nation with useful implements of husbandry. For the Cherokee this meant leaving many of their traditions behind and embracing the American way of life in order to keep their land. In order to be â€Å"civilized† Cherokee men had to cease hunting and attend to either the fields of herd livestock. This was due to the view by the settlers that the Cherokee men were lazy because the settlers viewed huntin g as fun and a sport. Because many felt that working in the fields was something that is a woman’s job many turned to herding livestock as an alternative. Cherokee women were told that they could no longer work in the fields but should work in the household as a subservient. Many of the Cherokee had a hard time with this as well because they felt that the women settlers were lazy and they did not want their women to be the same way. Soon though many Cherokee women began working in the household, cooking, cleaning, or sewing. The main way Cherokees could be considered â€Å"civilized† was to accept Christianity. The U. S. government sent missionaries into Indian Territory to build schools. At these schools though they not only taught literature, math, and English, but they also taught young Cherokees how to read using the Bible and also taught them how to pray. Many Cherokees ended up accepting Christianity with a select few not willing, but that was no different than how many white settlers were. Due to the â€Å"civilization program† many Cherokees became extremely wealthy and even ended up purchasing slaves to do field work. These Cherokee men became key political leaders for the Cherokee nation. They would end up writing and applying their very own â€Å"Constitution of the Cherokee Nation† which was made very similar to out very own constitution. The main concern for most of the Cherokee was land and due to that it was the first thing to be outlined in the Cherokee Constitution. In Article 1-Section 1 it states the boundaries they now posses because of the treaties made with the U. S. and also states that those boundaries shall forever be their land. Cherokees made another important law about the selling of land as well in order to keep their borders, â€Å"The Cherokee Nation Council advised the United States that it would refuse future cession requests and enacted a law prohibiting the sale of national land upon penalty of death. † Even with these laws in place a small group of Cherokee set out against the rest of the Nation. Major Ridge, John Ridge, and Elias Boudinot, signed a removal treat at the Cherokee capital of New Echota without the authority of Principal Chief John Ross or the Cherokee government. The Treaty of New Echota required the Cherokee Nation to exchange its national lands for a parcel in the â€Å"Indian Territory† set aside by Congress, in what is now Oklahoma, in 1834 and to relocate there within two years. The federal government promised to remit $5 million to the Cherokee Nation, compensate individuals for their buildings and fixtures, and pay for the costs of relocation and acclimation. The United States also promised to honor the title of the Cherokee Nation’s new land, respect its political autonomy, and protect its tribe from future trespasses. Even though it was completed without the sanction of the Cherokee national government, the U. S. Senate ratified the treaty by a margin of one vote. Presidential Chief John Ross tried to prove that it was done without majority consent by getting 16,000 Cherokees to sign a document against the treaty. Ross tried to fight against the treaty till 1838, when the U. S. army was sent into the Cherokee Nation. In October, the Cherokees were herded into wooden stockades with no food, water, blankets, or sanitation. Most of them were barefoot and had no coats or blankets, yet they were forced to cross-rivers in sub-zero weather. There was about 22,000 Cherokees that were forced out of their homes on the Trail of Tears and a total of about 5,500 died along the way of exposure, starvation, and disease. A guard wrote, â€Å"I fought through the War (Civil War), and I saw men shot to pieces and slaughtered by the thousands, but the Cherokee Removal was the cruelest work I ever knew. † Despite everything the Cherokees did†¦changing all of their traditions, trying to negotiate, and finally trying to protect themselves with laws†¦it did not matter. All the settlers wanted from the beginning was to manipulate and take every bit of land they could from the Cherokee. The Cherokee followed the â€Å"civilization program† and settlers only thought that, no matter what; an Indian could never be â€Å"civilized. † As the historian Richard White put at the beginning, â€Å"And in the end, being Indian is what killed them. † How to cite Cherokee Removal, Papers

Oedipus Whos fault was it free essay sample

Whos Fault Was It? If one were to look for an individual to blame in the tale of Oedipus many characters would stand out. Assigning fault on Just one character of this story would be challenging since almost every character is trying to cheat fate. If there was really one character that could have prevented all this tragic Father killing and Mother loving who would it be? The story spirals on in a whirlwind of destiny with each step taken by all characters to avoid an impending fate and leading to an even more imminent and closer step to the final tragic outcome. One could look to the beginning, the exact point where King Laois seeks an audience with the Oracle of Delphi to learn his future. The question to ask is if the oracles prophecy had never been spoken would the chain of events have taken place causing King Laios to fear his own son and send him away to die. We will write a custom essay sample on Oedipus Whos fault was it? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Laois being so curious of his destiny could have avoided his own death had he not learned the prophecy and tried so hard to avoid it. If Oedipus had been raised by his biological parents the probability that he would ave killed his father and marry his mother might have decreased. When taken away to be destroyed the herdsman responsible for leaving baby Oedipus to the elemenst did not have the resolution to complete the task. Instead he gave Oedipus toa messenger in the hopes that he would take the infant to a faraway land and no one would ever know that Oedipus had not perished as ordered. If Oedipus had died as an infant then the prophecy would never come true and Laioss death would have been prevented. Oedipus was received by a childless King and Queen to raise as heir own. King Polybus and Queen Merope loved Oedipus very much and did not tell him that he was not their biological child. Rumors did circulate about Oedipuss true parentage so he decided to visit the oracle and learn the truth. Instead of hearing that his parents were not truly his he learned that he would kill his father and marry his mother. The oracle did not mention that Polybus and Merope were not his biological parents so in fear of the foretold prophecy Oedipus flees from his home and travels far away in hopes of avoiding his proclaimed fate. Upon fleeing from his home to evade such a gruesome outcome, Oedipus meets a group of men at a crossroads. The carriage driver tries to push Oedipus off the road. In a rage most likely exasperated by the news of his learned prophecy Oedipus kill most of the men in the caravan. Unbeknownst to him he had Just completed the first part of his prophecy. He had killed his biological father King Laois. In an attempt to sidestep fate Oedipus actually makes it come true. When Oedipus arrives at Thebes he defeats the riddle of the Sphinx there in saving the city. This makes Oedipus a hero and by becoming the savior of the city he ends up marrying Jokosta, a newly widowed Queen. It makes sense that a city without a King would wish that their new hero would become their new leader. Oedipus doesnt realize that he has Just married his biological mother. He lives for years with her thinking he has successfully avoided the prophecy yet in reality ne nas completed the prophecy by marring his own mother and killing his father. Many aspects happened in this story that causes

Manchester Products free essay sample

1. HOW WOULD YOU CHARACTERIZE THE HOUSEHOLD FURNITURE INDUSTRY? In 2004, the Household Furniture Industry’s annual growth was 4%, it was a $36. 4 billion industry. There a many competitors within the industry because of low cost imports from Asia and Mexico. The household furniture industry is also closely tied with the economy. After the housing boom in the early 2000’s, companies needed to focus on a more innovate and stylist product to get consumers attentions. Household furniture products are classified as wood (48%), upholstered (34%), and metal/other (18%). They are then segmented by price and quality. In a survey, Consumers rated that they are more concerned about style, design, quality, and comfort. They are not loyal to one particular brand because 60% of them would switch brands when looking for a replacement. The consumers are also highly involved in the process of purchasing furniture, 60% of them talked to third parties and 70% visited more than one store prior to a purchase. They are also vary significantly on where they purchase their furniture. 2. What are the benefits and risks associated with the acquisition of PLFD? The benefits associated with the acquisition of PLFD is, they have very strong brand equity and a recognizable name within the household furniture industry. They are associated with high quality and stylish products. 80% of consumers were aware of the brand. PLFD occupied the number one or number two market share position in several categories. They also had strong ties with all of the leading distribution centers. This is something that Manchester Products was lacking and could significantly help them to get their products onto the market. Also the household furniture industry is a larger industry and has more steady growth than the office furniture industry. Some of the risks associated with the acquisition are Manchester and PLFD targeting two different markets. Manchester is primarily office furniture, home media, and recliners for the home, where as PLFC with Accent Pieces, Bedroom, Chairs/Sofas, Dining/Kitchen, Entertainment/Media, Home Office, and Tables. They have two different styles of furniture. Manchester offers conservative, functional designs, where as PLFD offer bold styles and fashionable colors, which would definitely be two different target markets. Another risk is that Manchester can only use the Paul Logan name for 3 years. It is important that they use this name to their benefit because of the brand equity, but they also want their customers to be aware of their Manchester brand because that will ultimately be the brand name. Also a major risk is that competitors such as National Furniture are looking for an opportunity to capitalize on the acquisition and steel some of PLFD’s business. Once the acquisition is complete, MH needs to make sure that they come up with a strong marketing strategy so that they do not lose loyal or potential customers. 3. 4. What are the marketing problems raised in the brand transition? Which of the three brand transition options outlined in the case should Adams recommend? The major problems in this case are, the 2 different styles of furniture that MH and PLFD offer, target two different types of consumers, and how to transition from the Paul Logan name to Manchester name. Both MH and PLFD target customers in the Middle to Upper Price points, but their customers have 2 different styles. MH is conservative and PLFD is highly stylish. The aspect that they need to consider is how to make both target customers happy. In order to transition the brand, it would be very helpful for MH to keep the Paul Logan name initially. MH has to be very cautious about their competitors because they are ready to capitalize on the acquisition. If they keep the Paul Logan name, customer will still recognize it and purchase it because of the brand equity. This will help MH to secure most of PFLS’s market share and help them to remain competitive. Another reason why they should keep the Paul Logan name is because of the distributors. PLFD is a traffic builder in stores and distributors are concerned about the acquisition. MH needs to secure these distribution centers in order to close up the holes in their distribution network. Once they do this and start building relationships with the distribution centers then they can consider building their business on the MH name. Jeremy Campbell the VP of Strategic Planning suggested that it does not have to be all or nothing for 3 years. Picking up one or two products at a time that lend themselves to low-risk brand transition and transitioning them to MH name gradually is a good start. MH may also want to develop two different names for their furniture styles. They will have 2 different target markets, conservative and high fashion. MH is associated with more conservative furniture, so it would help if they developed a new trendier name for Paul Logan’s furniture to reach their different target markets. 5. 6. Compare the marketing budgets for MH and PLFD. What difference do you see in the allocations of push vs pull expenditure? Do you agree with Adams budget estimates and allocations? Reviewing the marketing budgets of MH and PLFD, PLFD allocated much more of its budget to push programs in the form of volume rebates and purchase allowances for trade compared to MH which put more of their budget into pull programs such as national advertising. In 2005 MH is planning on reducing PLFD’s push programs by 3. 8%, a total of $38 million. In addition to this they are increasing the pull programs for MH by 9. 7% of $45. 6 million. MH should reconsider this marketing budget. One of the major issues that MH has had in the past is securing distribution for their products. By acquiring PLFD, they are in a very good position to secure more distribution, but at the same time, they do not want to turn off the household distribution outlets by not offering volume rebates and purchase allowances. These push programs are what helped PLFD have strong relationships with buyers from major furniture chains, department stores, and wholesalers. Adams should not make any significant changes to the pull programs that PLFD had in place. Instead, he should be adding more to both budgets. During an acquisition and at a time that you want to build up your customer based, it is not a good time to be cutting back on your marketing. It is important that MH uses both push and pull strategies through this acquisition. PLFD’s closest competitor is looking to beef up advertising and price reductions. They are also looking at using an aggressive strategy to exploit the uncertainty associated with the integration. MH needs to come out with guns blazing. They definitely don’t want to turn off their distribution network because it is very important to get the product out on the market, but they also need to advertise